Volume 13, Number 2, December 2023
| Market Response of Global Beauty Conglomerates:Evidence from Estée Lauder Companies |
Wei-Tong Xu 4, Yu-Shan Yao 5, Yi-Hsien Wang 6*, Fu-Ju Yang 4
Abstract
This study examines the relationship between New York Fashion Week (NYFW) and Estée Lauder Companies, focusing on NYFW's position as a major global fashion event and its influence on fashion trends. It analyzes the fashion week ecosystem's key stakeholders, including Estée Lauder's role in backstage operations through their professional makeup products and services. The research traces NYFW's evolution from World War II to present day and investigates how NYFW participation impacts Estée Lauder's stock performance and potential earnings.
Keywords: New York Fashion Week, Estée Lauder Companies, Abnormal Returns, International Fashion Week
JEL Classification: G14, M31, N80
4 Master Program of Business Administration in Practicing, Chinese Culture University,Taipei,Taiwan
5 Bachelor Program of Fashion Creative Industry & Branding Management, Chinese Culture University,Taipei,Taiwan
6 Doctorate Program in Intelligent Banking and Finance, CTBC Business School, Tainan, Taiwan.
* ( E-mail: wang12@ctbc.edu.tw)
4 Department of Banking & Finance, Chinese Culture University, Taipei,Taiwan